JVC 'Goal Makers' ad, 1981

We've featured adverts before on our blog site, adverts like this one for JVC taken from the back cover of National Geographic magazine in 1981.

Usually the main image is something football-related (else we wouldn't bother bringing it to your attention) and here we have an actual match in action, or so it seems. Chances are it's not really an actual match at all - more likely a staged scene at a US stadium (this was a US-syndicated magazine, after all) that made use of the resources before an NASL match.



By way of additional material, we also hear about JVC's wonderful range of audio and video equipment, including the 'revolutionary VHD video disc system' which, in hindsight, beautifully pricked the bubble of self-importance JVC were putting themselves in.

Yet that isn't really the most interesting part of this advert. For me, the best bit comes right at the bottom where we see a series of six logos printed in black and white.

The first one's very familiar as it's the official logo for the 1982 FIFA World Cup. Granted it loses something with the lack of red and yellow to illustrate the Spanish flag, but so be it.

The next logo, however, is very unfamiliar. It appears to be a map of Europe, stylised in such a way as to look loosely like a football. I'm guessing that's the case on account of a few hexagonal patches I can see, but others are anything but hexagonal (yes Italy, I'm looking at you). The inclusion of the UEFA acronym below suggests this is a little known logo for the Swiss-based governing body, but can any of you claim to have seen this ever before? Thought not...

Next up we have the lovely flower-inspired logo for the 1980 European Championships, a familiar sight for collectors of Panini's Europa 80 stickers and the great uncle of the logo created for Euro 2012. After that we have the traditional old logo for the US Soccer Federation, a logo that wouldn't look out of place on the jacket of an American military leader. It was crying out for a modern replacement and sure enough one duly came a decade later.

Speaking of logos that have since been replaced, we next have one for the Australian Soccer Federation - a pleasing if rooted-in-the-70s symbol that'd look good on any football shirt, in my humble opinion.

The last one, however, is a real beaut. Not so much a logo as a trophy shown in silhouette, we see the 'Gold Cup' or La Copa de Oro de Campeones Mundiales, to give it its full title. It was the prize for a little-known tournament with the nickname of Mundialito ('little World Cup') played once and once only between December 1980 and January 1981. Hosted by Uruguay, It's purpose was to celebrate 50 years of  World Cup history by bringing together all five former champions for a one-off winner-takes-all 'battle royale' (if that's not too many exuberant phrases to cram into once sentence).

With guest team Holland completing the two groups of three, the tournament played out before a conclusion that saw the host country beat Brazil 2-1 in a dream final for the locals. But what about that trophy, though? And what about those logos? Surely no advert for a Japanese home electronics company has ever seen such splendour.

Chris O's Favourite 5... Football Tournament Logos

There’s nothing like a good logo to encapsulate the overwhelming excitement of a football tournament, so here’s my favourite five of all time...

1.  Argentina 78

I don’t know what it is that makes this so pleasing on the eye to me. Perhaps it’s those simple stripes in a shade of light blue so evocative of Argentina (OK, Uruguay too, if you must) or the way they curve sinuously around the ball like a pair of hands. Maybe it’s that clear depiction of the Adidas Telstar ball that had only been introduced eight years earlier but had already become a design classic. Or perhaps it’s the fact that the overall shape of the logo is unique and doesn’t really mean anything specific, added to the clear Helvetica-style font to add an air of friendly importance. All in all, I like it because it's enigmatic but somehow just looks right because all the component parts play their part perfectly.

2. Euro 88

It was only in 1984 that the classic UEFA Euro logo was introduced, but so versatile was it that it got recycled for Euro 92 and, in this case, Euro 88. For my money, this was the best of the three as the colours used look particularly good and sit perfectly with the whole ‘flag’ motif. I remember seeing this a lot during that tournament 24 years ago when England struggled so much, but the logo really stood out just as much as it does today with its lovely mix of curves and straight angles. In an attempt to stretch its credibility, someone somewhere at UEFA HQ created a whole range of these logos in the colours and years of all the previous Euro tournaments, but I can’t say I approve. This logo was special because of its limited shelf life, and that’s all that matters.

3. USA 94

It goes without saying that when you design a football tournament logo, it should contain a football symbol somewhere within it, even if my second choice above goes against that rule of thought. The key is what you do with it, and the 1994 World Cup showed that it’s possible to be creative without showing off. With the competition being held in the US, the ball in this logo effectively took the place of the stars in the Stars and Stripes. Using some extra blue lines to convey movement over and above the red and white of the flag, this logo ticked all the boxes for style, simplicity and ability to convey a message. The finishing touch was to display the title of the tournament in a Swiss font using a combination of styles and colours, but essentially that was it. Crisp, clear, unambiguous graphics. Nice.

4. Euro 2012

Anyone that owned a Panini Europa 80 sticker album will remember the competition’s logo – a stylised flower based around a football motif (told you). It was this logo which proved the inspiration for the Euro 2012 tournament, designed by agency Brandia Central, that brought the flower idea up right up to date in a more colourful and slightly 3D way. The design itself is gorgeous with a football for the main bloom of the flower, yet it and the petals all use human figure devices with outstretched arms as part of the understated styling throughout. The colours of the host nations, Poland and Ukraine, feature noticeably but tastefully and the font is modern but informal. Rather cleverly, the floral design could be applied to a variety of different uses from umbrellas to posters and on its standard purple background rarely looked anything other than absolutely superb.

5. Italia 90

I do like it when something is designed in a way that’s simple but clever. That’s what you get with the Italia 90 logo which is fundamentally an old fashioned football symbol with a coloured shadow. The colours, of course, are carefully chosen – the red and green from the Italian flag – in order to stand out from a clean white background. Nothing else is needed because it works entirely well on its own. There’s also, however, the very distinctive font which is in a stencil style tilted back in perspective below the ball. Once again, a stroke of genius and one that completes the subtle, chic look that for all we know could have been created by one of Milan’s finest design agencies.

Got a Favourite 5 of your own that you want to tell us about?  Drop us a line at admin [at] thefootballattic [dot] com...