Chris O's Favourite 5... Football Tournament Logos

There’s nothing like a good logo to encapsulate the overwhelming excitement of a football tournament, so here’s my favourite five of all time...

1.  Argentina 78

I don’t know what it is that makes this so pleasing on the eye to me. Perhaps it’s those simple stripes in a shade of light blue so evocative of Argentina (OK, Uruguay too, if you must) or the way they curve sinuously around the ball like a pair of hands. Maybe it’s that clear depiction of the Adidas Telstar ball that had only been introduced eight years earlier but had already become a design classic. Or perhaps it’s the fact that the overall shape of the logo is unique and doesn’t really mean anything specific, added to the clear Helvetica-style font to add an air of friendly importance. All in all, I like it because it's enigmatic but somehow just looks right because all the component parts play their part perfectly.

2. Euro 88

It was only in 1984 that the classic UEFA Euro logo was introduced, but so versatile was it that it got recycled for Euro 92 and, in this case, Euro 88. For my money, this was the best of the three as the colours used look particularly good and sit perfectly with the whole ‘flag’ motif. I remember seeing this a lot during that tournament 24 years ago when England struggled so much, but the logo really stood out just as much as it does today with its lovely mix of curves and straight angles. In an attempt to stretch its credibility, someone somewhere at UEFA HQ created a whole range of these logos in the colours and years of all the previous Euro tournaments, but I can’t say I approve. This logo was special because of its limited shelf life, and that’s all that matters.

3. USA 94

It goes without saying that when you design a football tournament logo, it should contain a football symbol somewhere within it, even if my second choice above goes against that rule of thought. The key is what you do with it, and the 1994 World Cup showed that it’s possible to be creative without showing off. With the competition being held in the US, the ball in this logo effectively took the place of the stars in the Stars and Stripes. Using some extra blue lines to convey movement over and above the red and white of the flag, this logo ticked all the boxes for style, simplicity and ability to convey a message. The finishing touch was to display the title of the tournament in a Swiss font using a combination of styles and colours, but essentially that was it. Crisp, clear, unambiguous graphics. Nice.

4. Euro 2012

Anyone that owned a Panini Europa 80 sticker album will remember the competition’s logo – a stylised flower based around a football motif (told you). It was this logo which proved the inspiration for the Euro 2012 tournament, designed by agency Brandia Central, that brought the flower idea up right up to date in a more colourful and slightly 3D way. The design itself is gorgeous with a football for the main bloom of the flower, yet it and the petals all use human figure devices with outstretched arms as part of the understated styling throughout. The colours of the host nations, Poland and Ukraine, feature noticeably but tastefully and the font is modern but informal. Rather cleverly, the floral design could be applied to a variety of different uses from umbrellas to posters and on its standard purple background rarely looked anything other than absolutely superb.

5. Italia 90

I do like it when something is designed in a way that’s simple but clever. That’s what you get with the Italia 90 logo which is fundamentally an old fashioned football symbol with a coloured shadow. The colours, of course, are carefully chosen – the red and green from the Italian flag – in order to stand out from a clean white background. Nothing else is needed because it works entirely well on its own. There’s also, however, the very distinctive font which is in a stencil style tilted back in perspective below the ball. Once again, a stroke of genius and one that completes the subtle, chic look that for all we know could have been created by one of Milan’s finest design agencies.

Got a Favourite 5 of your own that you want to tell us about?  Drop us a line at admin [at] thefootballattic [dot] com...

Panini Euro 2012: How was it for you?

Two months on from our previous post, it’s now possible to assess the impact and effect of Panini’s Euro 2012 sticker collection. What have we learned from this self-adhesive sensation? Has it been a stick-on success or a double dose of despair?

Speaking from personal experience, there’s absolutely no doubt that Panini are enjoying something of a renaissance at the moment. For anyone thinking the days of sticker collecting ended when we outgrew our school uniforms, be in no doubt – Panini reigns once again, and age is no longer an issue.

As a 40-year-old blogger, I’ve been heartened beyond belief at the sight of so many peers devoting themselves to the pastime of tearing open packets and filling albums. A wide range of ages are covered, and though they’re located across all four corners of London and beyond, every man jack of them has taken the opportunity to exchange doubles and discuss their collections whenever possible.

The use of Twitter has undoubtedly been a useful tool in helping people to complete their Euro 2012 collections. And why not – back in our childhood days, we merely had to stroll into the school playground with a wad of swaps held together tightly by an elastic band in order to meet up with other like-minded souls. Decades on, the ability to tap into such a readily available group of fellow swapees is not so easy. Why not, therefore, use Twitter as a way to reach out to today’s Panini apostles?

Aside from the pleasure of swapping stickers with someone you barely know, the subsequent postal exchange of doubles is an ironic conclusion to any Twitter-based transaction. Social media tools can be said to have made communication easy as pie these days, yet at the end of it all we still have to rely upon the trusty old Royal Mail to receive the doubles we’ve requested. And let it be noted: there’s still something of a minor thrill to be had from hearing the plop of an envelope fall through the letterbox when you know there are stickers inside.

Being a London-based blogger, I’ve been lucky enough to meet many other people of the same persuasion to initiate an old-fashioned face-to-face swapping session. When I met Chris Nee from The Stiles Council several weeks ago, we found ourselves sitting in a darkened corner of the Sports Bar & Grill, Farringdon, staring intently at our open Panini albums on the table. It felt odd – embarrassing even at first: two men old enough to know better thumbing through each other’s packs of swaps, half-drained pints of beer readily within reach to one side. After a while though, that awkward feeling had disappeared. We were innocently enjoying that Proustian rush, harming no-one and living for the moment. Perhaps we were kids again, just for a short while…

A couple of weeks later, I met up with a whole crowd of bloggers in The Mulberry Bush on the South Bank. When I arrived, an entire corner of the pub had been taken over by people I’d known and respected for a long time like the written output they produce. Ryan Keaney, Jamie Cutteridge and many more were there, all heavily engrossed in the important business of assessing the swaps of others and filling their own albums. It was an extraordinary sight, but one which gladdened the heart. Panini stickers clearly meant a lot to a great many people, all of whom were happily using their hobby to hang on to a small part of their childhood.

Personally speaking, I was in the fortunate position of being able to display my list of ‘needs’ and ‘swaps’ here on the Football Attic blog site. This meant that I, like my co-blogger Rich, received a steady stream of emails from people wishing to exchange their doubles, and very useful they were too. It undoubtedly saved us both a lot of money in helping us reach that momentous point where we could apply for those last remaining stickers from Panini.

Interestingly, many friends of ours used similar tools to do the same. Some, like Damon Threadgold also posted lists on their blogs while others such as Terry Duffelen, Andrew Gibney and Ian Rands shared out Google Spreadsheets to the same effect. Either way, the internet was there to help us all – a technological playground we could all congregate in.

And what about the collection itself? Was it satisfying to undertake or disappointing? Well let’s get my personal conspiracy theories out of the way first. For my money, I accumulated an enormous amount of swaps early on – far more than with equivalent collections in years gone by. It was also a long time before I saw any England stickers to the point where one Twitter correspondent suggested they’d been mainly distributed in the north of the country. Probably not factually correct, but definitely the sort of thing that makes you wonder if it’s true or not.

I also saw precious few silver foils during my collecting campaign. When I visited the Panini website last week to order my remaining 33 stickers, the Germany badge, Ireland badge, Sweden badge and the bottom half of the tournament logo were all there among them, and that’s just four I can mention off the top of my head. There were plenty more where that came from.

Then there were the multipacks which, I’m convinced, provided a better selection of stickers than those sold from boxes. In the fullness of time, I came to see more ‘special’ stickers (i.e. badges, team pictures, slogans and so on) from the multipacks than I did from boxed packets. Coincidence? Who can tell…

As for the four-part team pictures, they were an ambitious feature on the part of Panini, but in execution not a huge success. Often was the time I found myself trying to marry up the matching details on adjoining stickers but I had the devil’s own job trying to form a decent looking whole. Somehow the printing and cutting of said stickers had gone awry in the production process and one can only hope they’ll sort that out before the 2014 World Cup collection comes out.

No matter, though. When I stuck the last of my remaining stickers in last night, it felt as though a genuinely fulfilling project had come to an end. The album was full and now it was time to reflect on a job well done. Yes, it had cost me a fair bit of money, but sometimes you have to spend a little to gain something exceptional. Panini’s Euro 2012 wasn’t just about collecting stickers – it was about sharing the experience with friends and feeling ever so slightly younger again, and that you cannot put a price on.

Future Nostalgia: Panini Euro 2012

I didn’t collect Panini World Cup 2010. I regret it now. I got to the party early, no-one arrived, so I went home. In my absence, the world showed up, had a great time and talked about it for weeks afterwards, every word lingering painfully within earshot. I wouldn’t make the same mistake twice.

As an adult, I’ve collected every Panini sticker album for a main tournament from Euro 2000 onwards except one - World Cup 2010. Why I ever felt it was a fruitless exercise two years ago I don’t know. The main thing is, I’m back. Not only that; many of the people I respect and admire in the football blogging community are joining me for the ride.

I bought my album last Friday, sealed as it was with three free packets of stickers inside its clear wrapper. It felt good. Really good. When I was a child, new Panini albums – those tied in with each domestic season in the UK - would typically be given away free with Shoot! magazine. Now they fight for shelf space in their own right with all manner of other magazine fodder in WHSmith's. Just as well the Euro 2012 album stands out with its vivid purple front cover.

This leads us to a strong element of the new album - the design. It permeates every page of the book, and that's largely due to the delightful way Brandia Central have branded this summer's tournament for UEFA. The floral device is very easy on the eye and allows for plenty of colour to be used without being too overpowering.

The next thing to notice is the layout of the team pages. No longer is each vacant sticker space accompanied by an abbreviated player profile below it. Most of that stuff's now on the sticker itself, remarkably. The player's name, club, date of birth, height and weight are all now below the player's face, thereby leaving each team page as a series of empty rectangles (save for a column displaying the appearances and goals for each squad member). A brave move by Panini, but one which works rather well.

And what about those stickers? Well they're beautifully designed as ever too. The usual high quality photographs feature throughout, and this year we have a few new ideas to liven things up. Each team includes three 'In Action' stickers showing full length images of three chosen players within a snazzy purple border. There are stickers showing the slogan 'Creating History Together' in the languages of each competing nation, stickers showing the mascots holding the team flags, a sticker for the UEFA Respect campaign - even a sticker for the official match ball.

But how did I fair out of all this?  Which stickers featured among those in the packets I opened first?  Well the first sticker I saw in my first packet couldn't have been more enigmatic, for it featured Italy's own Mario Balotelli. I got Liverpool's Daniel Agger, Spanish superstar David Villa and Manchester United's very own Ashley Young.

All very well, but I didn't get any shiny foil badges or team picture stickers, so the following day I did the decent thing and bought myself another half a dozen packets. At 50p each I realised that the option of flamboyantly buying a whole box was going to be out of the question (for now at least), but at least this new batch of stickers brought me the Portugal flag, Andrey Arshavin and Samir Nasri, plus a whole host of other well known football players gracing this summer's tournament.

And so it begins. A whole new collection is underway, only this time I have many friends to share the Panini love with. Already on board are Terry Duffelen (Football Fairground/Bundesliga Lounge), Chris Nee (The Stiles Council/Twofootedtackle), Andrew Gibney (French Football Weekly) and in the very near future, The Football Attic's very own Rich Johnson.

Between us, we'll be sticking our stickers like there's no tomorrow and sharing our experiences on Twitter (me included), so if you'd like to tell us how you're collection's going, send us a tweet! Better still, if you've got any doubles you'd like to tell the world about, make sure you use the hashtag #paninidoubles because you never know - someone might need it for their own collection...