JVC 'Goal Makers' ad, 1981

We've featured adverts before on our blog site, adverts like this one for JVC taken from the back cover of National Geographic magazine in 1981.

Usually the main image is something football-related (else we wouldn't bother bringing it to your attention) and here we have an actual match in action, or so it seems. Chances are it's not really an actual match at all - more likely a staged scene at a US stadium (this was a US-syndicated magazine, after all) that made use of the resources before an NASL match.



By way of additional material, we also hear about JVC's wonderful range of audio and video equipment, including the 'revolutionary VHD video disc system' which, in hindsight, beautifully pricked the bubble of self-importance JVC were putting themselves in.

Yet that isn't really the most interesting part of this advert. For me, the best bit comes right at the bottom where we see a series of six logos printed in black and white.

The first one's very familiar as it's the official logo for the 1982 FIFA World Cup. Granted it loses something with the lack of red and yellow to illustrate the Spanish flag, but so be it.

The next logo, however, is very unfamiliar. It appears to be a map of Europe, stylised in such a way as to look loosely like a football. I'm guessing that's the case on account of a few hexagonal patches I can see, but others are anything but hexagonal (yes Italy, I'm looking at you). The inclusion of the UEFA acronym below suggests this is a little known logo for the Swiss-based governing body, but can any of you claim to have seen this ever before? Thought not...

Next up we have the lovely flower-inspired logo for the 1980 European Championships, a familiar sight for collectors of Panini's Europa 80 stickers and the great uncle of the logo created for Euro 2012. After that we have the traditional old logo for the US Soccer Federation, a logo that wouldn't look out of place on the jacket of an American military leader. It was crying out for a modern replacement and sure enough one duly came a decade later.

Speaking of logos that have since been replaced, we next have one for the Australian Soccer Federation - a pleasing if rooted-in-the-70s symbol that'd look good on any football shirt, in my humble opinion.

The last one, however, is a real beaut. Not so much a logo as a trophy shown in silhouette, we see the 'Gold Cup' or La Copa de Oro de Campeones Mundiales, to give it its full title. It was the prize for a little-known tournament with the nickname of Mundialito ('little World Cup') played once and once only between December 1980 and January 1981. Hosted by Uruguay, It's purpose was to celebrate 50 years of  World Cup history by bringing together all five former champions for a one-off winner-takes-all 'battle royale' (if that's not too many exuberant phrases to cram into once sentence).

With guest team Holland completing the two groups of three, the tournament played out before a conclusion that saw the host country beat Brazil 2-1 in a dream final for the locals. But what about that trophy, though? And what about those logos? Surely no advert for a Japanese home electronics company has ever seen such splendour.

Panini: Espana 82

Of all the Panini World Cup albums, this one will always have a special place in my heart because it was the first one I ever collected as a child. Chances are I got my album as a free giveaway with Shoot! magazine (so many Panini albums were back then), after which the lure of the accompanying green sticker packets became too much for me to bear. So what was Panini’s Espana 82 sticker album like?

Front cover

It was often thought that nothing could beat the image of a football player on the front of a book or magazine to truly encapsulate the exciting nature of the thing. That was certainly the case here and an artist was commissioned to paint just such a player, but to ensure neutrality the he was shown wearing a kit of yellow and red because, let’s face it, no-one in their right mind plays in yellow and red.

Dribbling across the mainland of host nation Spain like a giant, it’s pleasing to observe the English flag featuring among those of all the participating nations rather than the flag of Great Britain which was so often used in lazy fashion by graphic designers for years and years. Aside from the multitude of national identities, the logo and mascot of the 1982 World Cup flanked the left margin below the album’s title, proudly displayed in white on that vivid pine green background.


Page 2 and 3

Turn the front cover and the first thing you see is not the list of world nations translated into six languages or even the page of foils showing the trophy, mascot, logo and poster. Instead, you’re immediately distracted by an insert promoting a competition where you could win a wide range of sporting equipment from Lillywhites. All you had to do was predict the best four teams in the tournament, and a quick glance at my album shows I actually filled in my application form without entering it. Sadly my guesses of Argentina, Brazil, England and West Germany wasn’t ever going to win me anything, so it’s just as well I didn’t waste money on a stamp with that one.

Stadia and Posters

Previous Panini sticker books for major competitions often featured stickers showing the cities where games were being played, but Espana 82 focused squarely on the stadia and provided artistic relief by showcasing the posters commissioned to represent each location. In many ways, these posters were the high point of the album and it’s only a shame we couldn’t get a better view of them on the rather small stickers.

As it is, the posters were beautifully designed by a wide range of artists and each one had a distinctive look that undoubtedly added something to the album if not the competition as a whole. One of the posters has since taken on a special significance for me as in 2007 I visited the museum in Bilbao dedicated to the work of Eduardo Chillida, the Basque sculptor and artist. Having spent the day wandering around the beautiful gardens where much of of his work was on show, I visited the gift shop on my way out and there hanging on the wall was the poster I remembered from my Panini Espana 82 album - Chillida’s design representing Bilbao in the World Cup that year.

Team pages

In common with many of Panini’s early albums (domestic and international), Espana 82 used a two-tier system which seemed a little prejudiced towards those teams seen to be making up the numbers. For the footballing heavyweights of World Cup '82, a two-page spread was provided across which 13 player stickers could be seen accompanying a team picture and silver foil badge. Sadly Panini felt at the time that some teams, such as Cameroon and Kuwait, were only worthy of a single page onto which were crammed 16 players on eight half-and-half stickers (plus badge and team pic). All a little unsatisfactory, but it does at least provide a different page layout for those wanting more variety.

As ever, a welter of useful and occasionally superfluous data was provided on each of the teams including recent match results, player birthdates and places, but if anything it was the player stickers that themselves blurred the distinction between good and not-so-good. Having gone into production well before the tournament started, it must have been the devils own job to include players that would eventually take part in Spain that summer and predictably some failed to materialise (Alvin Martin, I’m looking at you).

For those that were correctly included in the album, much confusion was caused in many a juvenile mind by the number of unfamiliar team shirts displayed on stickers (let alone tracksuits) because kit manufacturers, of course, used the World Cup to launch new kits. This, though, was the price we were willing to pay back then as, if nothing else, we got to see what sort of shirts a team was wearing before the World Cup began.

Back cover

To round off this decent, if unspectacular sticker collection, we were treated to an advert giving Panini collectors the chance to snap up a surely irresistible bit of footy kit. Yes, by sending off a cheque or postal order for £5.99, you too could own a Subbuteo holdall and a Kikari Soccer Trainer!

(What’s that? You don’t know what a Kikari Soccer Trainer is? Oh alright, if you must know, it’s a net that fits round a football on the end of a long piece of elastic so you don’t have to keep chasing after it all day every time you re-enact Terry McDermott hitting a 30-yard-volley. Satisfied now?)