Here's an example. What would you get if you combined Pirelli, the renowned maker of Formula 1 car tyres (and all the excitement that motor racing brings) with Kevin Keegan, the ultimate football superstar of the late-1970's and early 1980's? Something epitomising the excitement, glamour and exhilaration of international sport?
No. You'd get a pair of children's slippers, that's what.
Oh but no ordinary pair of children's slippers, that's for sure. These slippers came with a free gift of either a pin badge, sew-on badge or picture of Kevin Keegan, and all featured a distinctive Union Flag-like 'KK' logo. Oh the excitement...
Would we have loved it, LOVED IT if we'd received these as a Christmas present back in the early 80s? Probably not, but as celebrity tie-ins go, this one must be about the best there's ever been.
(Image reproduced by kind permission of combomphotos)
